Brazil, Fashion & Politics
FASHION & POLITICS: DESIGNER PAULO CAMARGO COMMENTS WHICH LOOKS THE FAMOUS WEAR TO DECLARE SUPPORT FOR THEIR CANDIDATE
AT ELECTION TIME, IT IS MORE COMMON TO SEE CELEBRITIES WITH CLOTHES AND ACCESSORIES WHO SOMETIMES SPEAK OPENLY ABOUT THEIR SUPPORT FOR A SPECIFIC PARTY OR CANDIDATE.” SAYS PAULO CAMARGO.
Photo: Instagram @ _anahikari | Photo: Playback/YouTube | Photo: Luciano Hang /Daniel Marenco
Do fashion and politics go hand in hand? This is a frequently asked question in the industry.
There are those who disagree and claim that one story has nothing to do with the other.
But, there are also people who are adamant in saying that fashion can be used as an act of expressing one’s opinion, for any subject, especially politics.
Between disagreements and approvals, in Brazil many celebrities’ parades in their looks secretly declaring or not their political position.
“At election time, it is more common to see celebrities with clothes and accessories who sometimes speak openly about their support for a specific party or candidate.” says Paulo Camargo.
During one of the most luxurious carnival balls, the “Baile da Vogue”, which took place in April 2022, actress Ana Hikari had most of the spotlight on her look.
She wore a long skirt, and two large stars has a top, alluding to the PT (Workers’ Party). At the time, his choice was one of the most talked about of the party.
Actress Bruna Marquezine is a constant presence at international fashion weeks and the face of many important brands in this universe.
In an appearance on the podcast “Quem pode, pod ”, the young actress wore a red dress and even made a joke saying that the vote was secret while making the symbol of an “L” with her hands, by Luiz Inácio Lula da Silva, candidate to the Brazilian presidency of the republic.
Fernando Hang is a businessman and owner of Havan , one of the largest department store chains in Brazil.
He tries to use fashion to his advantage in support of candidate Jair Bolsonaro, the current president.
Fernando wears suits, ties, shirts and even face masks, always in green and yellow colors that, in addition to representing the flag of Brazil, also became a mark of supporters of the current government.
For stylist Paulo Camargo, fashion is an artistic expression and thought. So he also recently created a mini star-shaped bag exclusively to accompany voters on polling day.
“ The second round, on October 30th, will be a decisive date for the country.
I hope that people will use my bag to keep their voter registration and vote with conscience. This is very important ,” says the designer.
This is its manifesto for political participation, whether men or women, literate or illiterate, who have the right to choose their representative through voting.
“The vote represents our choices, the country we want, just as fashion expresses our ideas and our lifestyle. Fashion and politics go hand in hand !”, says Paulo.
According to Paulo, the model’s differential is in the star-shaped design, in red color – which is a reference to the candidate Lula, of the left PT party – and with a chain strap instead of the traditional leather that represents the strength of the Brazilian people.
“If there is a passport holder, then why not create a title holder, right ?!”, he asked. “ In addition to being an alternative to uploading your document, you can make it look really cool, if that’s your wish ”, he says.
Copyright Courtesy Kiko Gaspar Press Office
The designer Paulo Camargo is the mind behind the most varied models of bags, suitcases, backpacks, and accessories of the brand that today sells throughout Brazil, Portugal and, also, for the international market.
Mixing colors, textures and designs, the Paulo Camargo Design brand has models for all tastes, female, and male, from the most classic to the most daring.
PAULO CAMARGO DESIGN