The Buzz Magazine
The Buzz Magazine

HOMEGROWN BABY & CHILD BRAND EGGS &amp SOLDIERS EXPANDS INTO ABU DHABI, UNVEILING ITS THIRD UAE STORE AT ABU DHABI MALL

HOMEGROWN BABY & CHILD BRAND EGGS &amp SOLDIERS EXPANDS INTO ABU DHABI, UNVEILING ITS THIRD UAE STORE AT ABU DHABI MALL
HOMEGROWN BABY & CHILD BRAND EGGS &amp SOLDIERS EXPANDS INTO ABU DHABI, UNVEILING ITS THIRD UAE STORE AT ABU DHABI MALL

[September 2021] Dubai-born baby, child and natural parenting brand Eggs & Soldiers has unveiled
its third, and largest, UAE store – at Abu Dhabi Mall.
The launch comes just four months following the opening of an Eggs & Soldiers outlet in Ras Al
Khaimah’s Manar Mall, which joined the original store at Times Square Centre, Dubai back in May.
The latest 5,500sq/ft space, now open on Level 1 at Abu Dhabi Mall, completes the family-run
business’s measured expansion to service the wider emirates and meet the strong demand for its
full spectrum of essential yet eco-conscious and rigorously safety-tested products.


The new sizeable store has taken over three former retail spaces within the capital’s most popular
shopping centre, Abu Dhabi Mall, and is sectioned into simple, themed zones: Sleep, Change, Travel,
Feed, Play and Mum, guided by the expertly-trained Eggs & Soldiers team.
Despite its growth, the Eggs & Soldiers brand ethos instilled by its founder, lifelong UAE resident
and mother of four Sofi Chabowski, when she launched the concept in 2014, is unwavering. “In my
experience, modern day parents largely want to use the safest, most ethical and chemical-free
items, on and for their children, but not everyone has the time to research and shop around for
those things,” explains Sofi.
“The Eggs & Soldiers ethos is simply to offer ‘A More Natural Way’. Organic is trendy, but often
equates to a sub-standard product, higher price tags and little more than clever marketing. We’re
here to dispel the myths, educate on the advantages, offer choices and provide a portfolio of cherrypicked products that meet the highest criteria I could possibly set: If I wouldn’t use it on my four
(very different!) children, you won’t find it at Eggs & Soldiers.”
Examples of established, well-researched and sustainability-driven brands on board for the new
Eggs & Soldiers Abu Dhabi store are open-ended play favourites Grimms, Grapat, Papoose, Wobbel
and Plan Toys, plus furniture, natural mattresses and accessories from Stokke, Snüz and
The Little Green Sheep. These join Eggs & Soldiers’ long-term customer favourites such as cloth
nappy brands Bambino Mio and Little Lamb, baby carriers from Ergobaby, Tula and Close Parent and
feeding equipment from Medela, Spectra, Beaba, Blafre and Haakaa, among
many more. Customers will also be able to browse, learn about and purchase strollers, car seats and
essentials from the world’s safest brands, including Axkid, Bugaboo, Maxi Cosi and Babyzen,
completing the Eggs & Soldiers philosophy of providing a ‘one stop shop’ for UAE parents.
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In keeping with all of its UAE outlets, the new Eggs & Soldiers store at Abu Dhabi Mall includes
a Community Room, where its expanding network of clients, friends, customers and like-minded
community partners can unite for events, workshops, demonstrations and classes – offering support,
expert knowledge and honest advice on the endlessly evolving topics of parenting and eco-living.
“Education has always been at the core of Eggs & Soldiers,” explains Sofi. “We regularly dissuade
customers from buying the products they come in to purchase from us: explaining why they might
not be the right choice for them, and providing enough information for them to make a more
informed decision. This is exactly what the Community Room nurtures and develops, and something
I hope relays the genuine passion that forms the basis of the brand.”
NOTES TO EDITORS: The new Eggs & Soldiers store is located on Level 1 at Abu Dhabi Mall, Al
Zahiyah, Abu Dhabi and is open 10am to 10pm from Saturday to Wednesday; 10am to 11pm on
Thursday and Friday. Eggs & Soldiers has further stores at Times Square Centre in Dubai and Manar
Mall in Ras Al Khamah, alongside its e-commerce platform at Eggsnsoldiers.com, offering delivery
throughout the Middle East.

EGGS & SOLDIERS
EGGS & SOLDIERS

EGGS & SOLDIERS:
Eggs & Soldiers is a UAE-born retailer with three UAE stores in Dubai, Abu Dhabi and Ras Al Khaimah,
plus an online shopping platform stocking international and locally-sourced baby, child and familyfocused products offering ‘A More Natural Way.’ Set up by lifelong UAE resident and mother-of-four,
Sofi Chabowski in 2014, Eggs & Soldiers proudly researches and personally tests the world’s most
eco-aware diapers, carriers, furniture, feeding, bathing, teething, maternity and playtime equipment
and family lifestyle products. For full details, visit Eggsnsoldiers.com.

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