The Buzz Magazine
The Buzz Magazine

Irish Innovation sets its sights on Morocco with joint Ireland-Morocco event series to build on strong growth opportunities

Irish Innovation sets its sights on Morocco with joint Ireland-Morocco event series to build on strong growth opportunities
Irish Innovation sets its sights on Morocco with joint Ireland-Morocco event series to build on strong growth opportunities

Irish Innovation sets its sights on Morocco with joint Ireland-Morocco

event series to build on strong growth opportunities

– Irish exports to Morocco were up 31% in 2019, making it a key trade partner for Irish Innovation and trade

– Ministers from both Ireland and Morocco will launch the start of several ‘Virtual Sessions’ to explore the opportunities for growth

– Virtually held ‘Morocco week’ sets out a series of virtual panel discussions with key experts from both countries to discuss ways opportunities across a range of sectors to strengthen trade ties

Dubai, UAE, 29th March 2021: Irish innovation sets its sights on Morocco, popularly touted as Europe’s gateway to Africa, as it looks to enhance its trade ties to the country off the back of a successful 31% increase in exports to the country in 2019.

A virtually held ‘Morocco week’ is set to kick off today with the opening Ministerial led plenary session which will include keynote addresses by Ministers from both countries – representing Ireland will be His Excellency Robert Troy TD, Minister of State for Trade Promotion, Digital and Company Regulation and for Morocco will be His Excellency Moulay Hafid Elalamy, Minister of Industry, Trade, and Green and Digital Economy.

The series of events are led by Enterprise Ireland, the Irish Government’s trade and innovation agency, in collaboration with Ireland’s Department of Enterprise, Trade and Employment, Arab-Irish Chamber of Commerce, and the Embassy of the Kingdom of Morocco in Ireland.

Over the coming period, a series of virtual discussions
Over the coming period, a series of virtual discussions

Over the coming period, a series of virtual discussions, informative webinars and plenary sessions will be taking place with leading Irish and Moroccan companies and experts to discuss ways to enhance trade and business opportunities for Irish companies in the country.

“Irish businesses bring a winning combination of world class innovation that has been fostered through a strong R&D investment and commitment delivered by the Government of Ireland. With innovation at the core of everything that we do, it is the reason why our international exports continue to rise. Last year, our increased exports directly contributed to Ireland being the only EU country to grow their economy,” said Conor Fahy, Enterprise Ireland Regional Director for India, Middle East, and Africa.

“Morocco is fast becoming a hub for trade and business for Irish companies which has seen substantial export growth to the country from our companies who are among the world leaders in their innovation. The focus of our virtual events will act as another step in the right direction of creating a bridge between our two countries moving ever closer into the future”, added Mike Hogan, Enterprise Ireland’s Regional Manager for the Middle East and North Africa.

Exports of Irish goods, services, and expertise continue to be a strong performer for the country even in the backdrop of the global Covid-19 pandemic. Ireland was the only economy in the European Union (EU) to grow in 2020 – by 3% – despite the impact of the pandemic and related shutdowns, which was predominantly attributed to record export figures. That is in sharp contrast to average contraction across the EU of a -6.8 per cent slump.

“Irish capabilities and innovative solutions span all the key sectors which is what drove the country to record export figures while majority of the EU suffered a setback in 2020. And with Morocco showing tremendous promise with an estimated GDP acceleration of 4% this year according to the World Bank, it forms a key market for Irish trade and business to invest in”, said Mr. Ahmad Younis, Secretary-General and CEO of the Arab-Irish Chamber of Commerce.

Among the senior business and government representatives from both nations will be His Excellency Lahcen Mahraoui, Ambassador of the Kingdom of Morocco to Ireland who is supporting the initiative between both countries to explore growth areas across a range of sectors.

The sessions will cover a range of sectors, each with leading experts in their field covering important sectors from Healthcare and Fintech, through to Cleantech, Aviation and Agritech to name a few, each led by the sectoral expert Market Advisors from Enterprise Ireland, along with representatives of Irish companies who are setting the benchmark within each of these industries.

The two countries have already enjoyed successful trade and export relations in the recent past, and are forging ahead to further strengthen their ties, which includes the establishment of an Irish Embassy in Morocco by the end of the year which will forge a new era of partnership between the countries. This move comes as part of Ireland’s ambitious ‘Global Ireland 2025’ strategy which will take Ireland’s global engagement to the next level by doubling its impact in the world.

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