The Buzz Magazine
The Buzz Magazine

Mohammed bin Rashid launches ‘100 Million Meals’ to provide food support in 20 countries

Mohammed bin Rashid launches ‘100 Million Meals’ to provide food support in 20 countries
Mohammed bin Rashid launches ‘100 Million Meals’ to provide food support in 20 countries

Ramadan campaign to help the vulnerable in the Middle East, Asia and Africa

Mohammed bin Rashid launches ‘100 Million Meals’ to provide food support in 20 countries

Every AED1 donation will provide one meal for someone in need

  • Beneficiary countries include Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt.
  • MBRGI teams up with MBRCH, UN World Food Programme and food banks across the region to deliver food parcels to people in need during Ramadan.
  • Businessmen, companies and the public are invited to donate to the Ramadan campaign via four main channels: website, bank transfer, SMS, and call center.
  • Campaign is an expansion of 2020 ’10 Million Meals’ campaign that empowered local communities impacted by COVID-19 pandemic.
  • 820 million people are undernourished globally, including 52 million in MENA region
  • Hunger claims a child’s life every 10 seconds and malnutrition contributes to about 45% of deaths in children under-5 years of age.

Dubai, 11 April 2021— His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, launched ‘100 Million Meals’ campaign to provide food parcels for families and people in need across 20 countries during the holy month of Ramadan

            Launched as an expansion from last year’s locally-held ’10 Million Meals’ campaign that empowered COVID-19-hit communities across the UAE, the ‘100 Million Meals’ campaign will provide food support for the vulnerable in the Middle East, Africa and Asia

Businessmen, companies and the public inside and outside the UAE are invited to make financial donations to the campaign that will distribute food parcels, sufficient to provide 100 million meals, in countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt

A donation as little as AED1 is enough to secure one meal for underserved communities in the targeted countries

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will coordinate with the Food Banking Regional Network and local humanitarian organizations in beneficiary countries to deliver food parcels to the doorsteps of vulnerable individuals and families

Sheikh Mohammed bin Rashid Al Maktoum said, “providing food during the holy month of Ramadan is the best we can give from the UAE to humanity.”

He added, “the COVID-19 pandemic has pushed many populations into an economic despair and pushed us, at the same time, to be more compassion and giving”

Urging the public to do their part, Sheikh Mohammed bin Rashid Al Maktoum said, “we will work with humanitarian organizations, companies, entities and humanitarians to join us in securing 100 million meals to bring a sense of safety to underserved homes across the world” 

Philanthropy is an integral part of the UAE’s philosophy since its inception. Sheikh Mohammed bin Rashid Al Maktoum stressed the need to unify efforts and leverage necessary resources to combat world hunger.

           “Four hours away from us are 52 million people battling hunger
           “Four hours away from us are 52 million people battling hunger

            “Four hours away from us are 52 million people battling hunger

We need to take urgent action to empower underserved communities”

            Sheikh Mohammed bin Rashid Al Maktoum added, “Today, we have the opportunity to send 100 million messages of peace from the UAE to 20 countries across the world”

The campaign is part of UAE’s response to global efforts to combat world hunger, a major challenge that has been exacerbated by outbreak of COVID-19 that has pushed millions of disadvantaged populations to greater insecurity, poverty and unemployment

The MBRGI will carry out the campaign in collaboration with the UN World Food Programme, the Food Banking Regional Network, humanitarian and charity organizations in beneficiary countries, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and UAE federal and local entities.  

?How to donate

Companies, businessmen and individuals from all over the world can donate any amount starting from AED1 through the website www.100millionmeals.ae or through a bank transfer to Dubai Islamic Bank account with IBAN no.:AE080240001520977815201

Donations inside the UAE can also be made through SMS (Etisalat and Du) by texting “Meal” to numbers listed on the website depending on the number of meals selected for donation  

The campaign’s call center will receive big donations via toll free number 8004999

:Figures

More than 820 million people are undernourished globally, including 52 million people across the MENA region

Malnutrition contributes to about 45% of deaths in children under-5 years of age and hunger claims a child’s life every 10 seconds

Hunger causes more deaths than AIDS, malaria and tuberculosis combined

Besides joining global efforts to combat world hunger, the ‘100 Million Meals’ campaign also aims to raise awareness on reducing food waste and to promote responsible food consumption

Although global food production is sufficient to feed 10 billion people (the current population is 7.8 million people), an estimated 1.3 billion tonnes of food is wasted globally each year, one third of all food produced for human consumption, amounting to $2.6 trillion

One-fourth of the food wasted globally could be enough to feed 870 million people.

The campaign aims to foster solidarity and promote individual and corporate responsibility, encouraging all segments of the society to take up philanthropy as an integral part of their lifestyle

It also reflects the UAE’s humanitarian principles and dedication to aiding the vulnerable through swift action

The UAE has dedicated major resources to combating hunger and malnutrition, being named the world’s fifth largest donor to the World Food Programme, with 2019’s contributions amounting to $270 million

MBRGI

The MBRGI, organizer of the ‘100 Million Meals’ campaign, was established in 2015, combining under its umbrella over 30 humanitarian and developmental initiatives and entities

The ‘100 Million Meals’ campaign falls under MBRGI’s Humanitarian Aid and Relief, one of the five pillars of the foundation’s operations that cover Healthcare and Disease Control, Spreading Education and Knowledge, Innovation and Entrepreneurship and Empowering Communities  

The ‘100 Million Meals’ campaign is the latest addition to the foundation’s humanitarian, social and development initiatives that are primarily devoted to supporting and empowering vulnerable and disadvantaged communities around the world

Food banking regional network

Established in 2013 at the International Humanitarian City in Dubai, the Food Banking Regional Network is a nonprofit umbrella organization for food banks in the region

It aims to unify regional food banks and coordinate nutrition relief efforts to provide swift joint action to help those in need

Food Banking Regional Network will provide the necessary logistical support to ensure delivery of food parcels to beneficiary countries

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