Corporate uniform utilitarian chic has always been the bread and butter of the Prada brand since when Miuccia Prada took over the helm and revitalised the once-languishing Italian luggage-maker into the luxury fashion juggernaut that it is today.
But now, the company is looking to expand its footprint into completely uncharted waters altogether: beauty, by way of Prada Beauty cosmetics and skincare.
This latest extension of Prada is set to join the ranks of its sartorial stablemates such as Christian Dior and Chanel, who have maintained long associations with the beauty industry through their own dedicated skincare and cosmetics lineup.
Prada Beauty expands range into skincare and cosmetics
While a relatively new entrant to the space, it is worth noting that Prada’s current personal grooming lineup, which to date has comprised mostly of fragrances, aftershaves, and lotions, continues to remain a strong sales driver since its launch in the year
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The segue into beauty is perhaps not unexpected, given the climate of fashion houses now looking to diversify their product offerings while also creating the allure of a lifestyle associated with their name.
The move has been described by Prada Group chief executive officer Andrea Guerra as ‘another milestone’ made possible through their joint licensing agreement with cosmetics conglomerate L’Oreal.
In fact, talks of Prada Beauty expanding into both sectors have been on the table since the 2000s, but concrete plans to do so failed to materialise until late-2022.
Where specific products are concerned, promotional teasers issued through the brand’s socials allude to a rather comprehensive assortment.
These include the Reveal Skin Optimising Foundation which comes with a wide spectrum of swatches (as is the de rigueur of any cosmetics brand truly worth the money), six Dimension eyeshadow palettes, and 26 hyper-matte Prada Monochrome lipsticks.
Skincare offerings are likely to be par for the course, by way of three Augmented Skin products to complete a meaningful skincare routine.
With that said, information on their release remains scarce as of writing, but it does appear that the brand is truly committed to its foray into beauty, as a Prada Beauty physical store is expected to open in Pavilion Kuala Lumpur in the near future.
Hero and feature image: Courtesy Prada Beauty via Instagram