The Buzz Magazine
The Buzz Magazine

Serta partners with HeiQ to unveil ground-breaking anti-viral mattress

Serta partners with HeiQ to unveil ground-breaking anti-viral mattress
Serta partners with HeiQ to unveil ground-breaking anti-viral mattress

Serta partners with HeiQ to unveil ground-breaking anti-viral mattress

European Medical Device Directive approved ViroBlock technology to be used in mattress production

Dubai, UAE (March 24, 2021): Serta, maker of the world’s best mattresses has announced a partnership with Switzerland-based HeiQ, a textile technology company, to launch the first Antiviral & Antibacterial Mattress for the Middle Eastern Market

The pandemic has impacted each and everyone’s life in unexpected ways, with sleep quality being the most affected one. Since mattresses play a key role in providing the right amount of comfort and safe sleep, Serta announced this partnership to offer not only comfort but an antiviral mattress, that ensures a healthy sleep

In Serta’s continued efforts to provide their customers with the best sleep, Serta’s partnership with HeiQ aims to give their patrons peace of mind to ensure that they recover and wake up rejuvenated after a safe and sound sleep

A good night’s sleep is essential to one’s health and it’s just as important as eating healthy and exercising

Unfortunately, the current environment is interfering with our sleep patterns and people are now sleeping less than they did in the past resulting in the lack of quality sleep

What sets Serta apart from the pack is the excruciating detail they place on their mattress building

And with the latest partnership with HeiQ, Serta is crafting a mattress that keeps one safe throughout sleep

This partnership for creating a safe mattress is just the thing needed in this current environment

This ViroBlock technology is approved by the European Medical Device Directive for antiviral use in medical personal protective equipment such as N95 equivalent masks, a ‘much needed’ technology during the current global situation

Adding to the benefits is the `Mega Foam Technology, an advanced German technology that is used to manufacture foam and complying with environment-friendly manufacturing methods to keep in line with international environment-friendliness standards

Mega Foam technology, also known as Green Foam helps in providing seamless air circulation and perfect moisture management to avoid heat build-up on the mattress surface thus, providing a pleasant sleep

Upon partnership with HeiQ, the Managing Director of Dubai Furniture Manufacturing Co., LLC. Mr. Sundar Rajan said, “Serta by partnering with HeiQ is creating the Middle East’s first antiviral mattress and ensuring that Serta is fully committed to its customers’ health and safety precautions. Our customers can experience Serta mattresses in our showrooms in Dubai, Abu Dhabi & other showrooms in the GCC market and find the right comfort & support

Our mattresses are made to order as per our specifications and customized as per individual’s size requirnment”

In addition to mattresses and adjustable bases, Serta also manufactures sleep accessories such as pillows, mattress toppers, mattress protectors, linen bedding collection, bed frames, headboards, and duvets

:About Dubai Furniture Manufacturing Company LLC (DFMC)

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman

DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA

Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East

Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand

Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai

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