Selena Gomez’s new music era started tonight—and well before midnight with the 7 PM EST release of her first Spanish single “De Una Vez” (“At Once” in English).
The song, focused on healing after heartache, is Gomez’s foray in Spanish pop music ahead of the release of her upcoming new album Baila Conmigo (Dance With Me).
It comes essentially one year after Gomez released her last album Rare. “This is the beginning of something I’ve wanted to explore for so long,” Gomez wrote on Twitter following the song’s release. “I hope you love it as much as I do.”
In a statement, Gomez described ‘De Una Vez” as “such a beautiful love anthem,” adding, “I am incredibly proud of my Latin background. It felt empowering to sing in Spanish again.”
The song reflects Gomez’s own journey working on her mental health, overcoming past heartache, and ultimately healing and becoming confident in who she is.
As the singer told The Newsette in November 2020, “None of what I’m doing now would have stemmed from the mindset I had before. My best stuff is happening now.
And then the greatest thing ever in my music was ‘Lose You to Love Me’ [Gomez’s breakup song believed to be about ex Justin Bieber]…
I remember I had a moment where I couldn’t believe it, because the first and second day, the reactions were crazy, and I remember I smiled and I was like, ‘That’s why it’s worth it.
All of these years of confusion and being in love, and all of this stuff… and it was finally a clean slate.’ And it wasn’t even because everyone liked it; it was just a realization of why I went through everything I went through…”
Gomez spoke to Zane Lowe on Apple Music about why she decided to sing in Spanish now.
“This has been something I’ve wanted to do for 10 years, working on a Spanish project, because I’m so, so proud of my heritage, and just genuinely felt like I wanted this to happen,” she said.
“And it happened, and I feel like it’s the perfect timing. Just with all the division in the world, there’s something about Latin music that globally just makes people feel things, you know?”
“You know what’s funny, is I actually think I sing better in Spanish,” she continued. “That was something I discovered.
It was a lot of work, and look, you cannot mispronounce anything.
It is something that needed to be precise, and needed to be respected by the audience I’m going to release this for.
Of course I want everyone to enjoy the music, but I am targeting my fan base.
I’m targeting my heritage, and I couldn’t be more excited.”
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