A Night of Style, Sustainability, and Stardom — Emirates Luxury Show – Eternal Runway Elevates Fashion with Purpose and Prestige”
Featuring: Emirates Business Awards | Emirates Real Estate Awards 2025
Presented by: Emirates Holding Group, Moda Orama Ventures (MOVe),
and Rose Merc Ltd.
Venue: Marriott Al Jaddaf, Dubai | Date: July 4, 2025
Dubai, July 5, 2025 — The fashion world witnessed a new benchmark as Emirates Luxury Show – Eternal Runway made its powerful impact in Dubai, setting the stage for a transformative era in the industry. Curated by
Emirates Holding Group and Moda Orama Ventures Pvt. Ltd. (MOVe), with strategic support from Rose Merc Ltd., the event fused fashion, business, and real estate under one visionary platform.
From the outset, Eternal Runway proved it was more than just another fashion show — it was a statement.
With a clear focus on inclusivity, sustainability, and age diversity, the show broke traditional norms while elevating global style. A particularly moving segment featured senior models (aged 50+), confidently walking the ramp and redefining beauty beyond age. Another highlight included a sustainable collection
crafted from pre-loved denim and upcycled fabrics, proving fashion can be both conscious and chic.
The invite-only gala brought together over 300 elite guests — fashion buyers, influencers, media, and dignitaries — including:
Chief Guests:
Dr. Mohd Saeed Al Kindi,
Former UAE Minister
Yaqoob Al Ali, Office of HH Sheikh Juma bin Maktoum
Bu Abdullah, Chairman, Bu Abdullah Group
Rizwan Sajan, Chairman, Danube Group
Guests of Honour included:
Uday Tardalkar, Vaishali Parkar, Rohan Pradhan, Majid Khan, Thanvir Aboobaker, Sherif Thomas,
Aziz Zee, and other business leaders and diplomats.
Designers & Celebrity Showstoppers
Rosy Ahluwalia – Madhur Bhandarkar & Garuda Ram (Senior Showstopper)
Mona Al Mansoury
Shunyaa – Sadiq Ahmed & Sudhir Padiyar
MOM (Mirror of Magazine) – Eijaz Khan
Nandini Gupta – Shibani Kashyap
Zayna – Parth Samthaan
Pallavi Jaipur – Lekha Prajapati
Ken Ferns – Nia Sharma & Karan Kundra
With flawless execution by Emirates Holding Group’s production team and MOVe’s sharp creative direction, the show elevated fashion presentation standards across the GCC.
Visionaries Behind the Movement
Purvesh Shelatkar, Chairman & Executive Director, Rose Merc Ltd.
A driving force behind MOVe’s success, his business acumen and belief in building value-driven brands helped launch Eternal Runway on an international stage
within its first year.
Hanif Shaikh, Founder & Chairman, Emirates Holding Group
“With MOVe, we’ve launched more than a fashion show — we’ve launched a movement. This is the kind of global platform the GCC needs — meaningful, inclusive, and world-class.”
Sudhir Padiyar, Founder, MOVe
“Our goal was to shift narratives — showcasing age diversity, conscious design, and overlooked talent. The response has been overwhelming. This is just the beginning.”
Emirates Business Awards 2025
Recognizing global changemakers across industries, this year’s honorees included:
Her Majesty Queen Vickylextar, Owen SP Sanchez, Spiro Pappas, Romain Gerardin Fresse, Serge Conesa, Tamilla Fischer & Anna Marnaia, Sunil Gohin, Gavin Whyte, Ralph Clemens Martin, Dr.
Dominic Oduro-Antwi, Afsari Masaud Karmadi, ETG (EnergyTechGreen), and Amit Singh.
Emirates Real Estate Awards 2025
Celebrating innovation and leadership in real estate, honorees included:
Erick Van Egeraat, Aquino Plotado, Nazir Isakhel,
Umair Khan, Kailash Gowary, Amol Shinde, Dr. Suyog Dongare, Mahnoor Baloch, Emil Bedretdinov, Mr. Kudzi M, and JPrime Buildcon.
Next Chapter: The Middle East Tour
Following the overwhelming success in Dubai, Emirates Luxury
Show – Eternal Runway is set to tour the Middle East, with upcoming editions in Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia — taking this groundbreaking platform to new heights.
Vaishali Parkar Kumar, Executive Director – Rose Merc Ltd.
“Our investee ventures, Emirates Holding Group
and MOVe, are setting new standards in value-driven, future-facing fashion. The success of this show reflects what the future of the industry can be.”
About the Organizers
Moda Orama Ventures Pvt. Ltd. (MOVe)
The fashion & lifestyle wing of Rose Merc India,
dedicated to curating immersive experiences that blend creativity with conscious values.
Emirates Holding Group (EHG)
A diversified UAE-based conglomerate with global reach across fashion, trading, real estate, and infrastructure.
Rose Merc India
A forward-thinking powerhouse, driving innovation in business, sustainability, and fashion with purpose-led investments and platforms like MOVe.