The Buzz Magazine
The Buzz Magazine

Ishraq Hospitality announces new Acting CEO

Ishraq Hospitality announces new Acting CEO
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Ishraq Hospitality announces new Acting CEO

Alexander Suski is an industry expert with more than 18 years’ experience in Europe and MEA

Ishraq Hospitality, a division of Mohamed & Obaid AlMulla Group, one of the most dynamic and prominent business houses in UAE, appoints Alexander Suski as Acting Chief Executive Officer

Mr Suski is moving up to Acting CEO from his role as Group Director, Commercial and Business Development, Ishraq Hospitality, where he was overseeing commercial operations and strategic expansion of seven hotel properties under InterContinental Hotels Group (IHG Hotels & Resorts) and Wyndham franchises

 In addition, he was responsible for driving short- and long-term commercial strategies for the portfolio and developing Ishraq Hospitality’s well-recognized Hospitality Advisory Services for investors or hotel owners.

Suski has over 18 years of industry experience that spans Europe and MEA, with more than a decade of strategic development in sales and marketing in the region’s hospitality industry

He was Associate Vice President Sales and Marketing, Millennium Hotels and Resorts Middle East and Africa, overlooking a portfolio of 48 properties and over 40 future openings in the region

 Prior to that, Suski was Area Director of Sales and Marketing Egypt and Bahrain, Kempinksi Hotels, moving to UAE as Director of Sales and Marketing at Kempinski Hotel Ajman and Kempinski Hotel Mall of the Emirates

In this role, he reinvigorated sales and marketing strategies, market share, profit expansion and hotel brand repositioning to accelerate growth.

Suski’s more than a decade-long valuable experience in Europe is integral to his vast understanding of the hospitality sector

  He has worked with InterContinental Hotels & Resorts (IHG) in Warsaw, Sofitel Luxury Hotels (Accor) in Bruges-Ghent-Brussels-Luxemburg-Amsterdam, Crowne Plaza (IHG) in Brussels and De Dikke Van Dale (Fletcher Hotels) in Holland. 

His leadership capabilities, customer-focused approach, communication skills, matched with innovative thinking and a thorough understanding of the Middle East & Africa market are instrumental in driving the Mohamed & Obaid AlMulla Group’s ambitious financial growth and expansion.

“I am honored and excited to lead Ishraq Hospitality,” said Suski. “Ishraq Hospitality has over a decade of experience operating some of the most prestigious international hotel franchises in Dubai

Our robust partnership of over a decade with IHG Hotels and Resorts is seeing a rapid expansion of the Holiday Inn Express (HIEX) brand, one of the largest and fastest-growing brands in the hotel industry. In addition, Ishraq Hospitality is expanding within the UAE and in the GCC, foraying into Bahrain, Oman, Jordan, and Egypt, taking its experience and skills to benefit a larger market.

“Ishraq Hospitality is proud to play a strong role in nurturing home-grown hospitality excellence and delivering world-class standards, and we will continue to build its assets and contribute to energizing the sector and economy,” Suski said. 

A Belgium national, Suski is fluent in Dutch, English, German and French and holds several industry qualifications. Michael Jordan’s leadership quote inspires him: “I can accept failure; everyone fails sometimes. But I can’t accept not trying again.”

Shaza Hotels

Shaza is the leading hotel management company dedicated to offering true Arabian hospitality inspired by the traditions and culture of various countries along the Silk Route and reflected by the supremely elegant Middle Eastern style décor and serene ambiance that is appreciated by the most discerning travellers.

With four hotels already operational in the Middle East – Shaza Makkah in the Holy city, the multiple award-winning Shaza Al Madina, the newly opened Shaza Riyadh and the flagship hotel under the “Mysk by Shaza” brand Mysk Al Mouj in Muscat – the brand is expanding rapidly with the opening this year of the Sharjah Collection, followed by Shaza Doha, Shaza Salalah and Mysk The Palm in Dubai. Shaza is a member of Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

For more information, please visit www.shazahotels.com

Global Hotel Alliance

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, brings together 35 brands with 550 hotels in 76 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands.  GHA’s award-winning loyalty programme, DISCOVERY, provides over 15 million members exclusive opportunities to immerse themselves in local culture wherever they travel. For more information, visit www.gha.com

DISCOVERY Loyalty

A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 15 million members recognition and perks across over 550 hotels, resorts and palaces in 78 countries

Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit www.discoveryloyalty.com

For further information please contact:

Shaza Hotels

Website: www.shazahotels.com

Office:  +971 4 437 6460

Follow us on:

Facebook: www.facebook.com/ShazaHotels

Twitter: @ShazaHotels

Instagram: @ShazaHotels

LinkedIn: https://www.linkedin.com/company/shaza-hotels/

#ShazaHotels #IamShaza

For media please contact:

The Idea Agency

Tel: +971 4 392 77 00

pr4@tia.ae

www.tia.ae

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