Creative report Asem hegazy head of global content
My name is Diana Filipova and I am a fashion blogger, model and designer Born in a family of a fashion designer, although in a very different age of the trade – my grandmother raised me with love for the craft
Life had something different in store for me though, and after completing two master degrees at the Technical University Sofia and the Vienna University of Economics and Business, I worked for several years in Vienna in the area of finances and controlling
But it did not take long for me to realise that that is not my passion, and I turned back to the roots
In 2012 I started working for a fashion agency in Vienna and re-discovered the world of fashion
I represented several Italian brands, worked with most of the bigger showrooms in Milan and attended annually the Milan and Vienna fashion weeks
I also successfully coordinated the building up several brand shops in USA (Chicago) and Europe
As a designer I took part at the Vienna fashion week
Part of my collection was presented during the final rounds of Miss Earth Austria 2020, including the finals
In 2021 I was invited to the Dubai fashion week and was the first blogger to write about the event
I was also responsible for the fitting at several fashion shows over the years
As a blogger I try to present my views toward current trends, fashion styles, talk about the business in general and try to show some of the outfits I am working with at any given time