Fashion Cartier Tapped Willow Smith and Troye Sivan for a Beautiful New Campaign
“You always have to, kind of, bite off more than you can chew to evolve as a person and, especially, an artist”

Cartier’s next generation of ambassadors are bringing their own distinct creative energies to the legacy of the French luxury watch and jewellery brand.
Rami Malek, Maisie Williams, Willow Smith, Troye Sivan and Jackson Wang share their inspiring words of wisdom, thoughts on their roles as modern-day creatives and striving for success in a new multi-media campaign, embodying the true spirit of the iconic Pasha de Cartier watch.
In the video below Willow discusses evolving as a creative, what success means to her and much more.