Dubai-based Olive Gaea launches corporate app to engage and reward employees for their sustainable behaviour

The Newtrl app will support organisations across the region to measure and achieve their climate action goals while rewarding employees for creating a carbon-neutral world

Dubai, United Arab Emirates, 19 July 2022:

Dubai-based Olive Gaea, the provider of Net Zero solutions to private and government entities, has officially launched the Newtrl app.

The company aims to engage and reward employees for their sustainable behaviours and drive corporate success via measurable and fun climate action.

Officially the first corporate app to bring employees and organisations together on the common sustainability agenda across the MENATI region, the Newtrl mission is to turn single daily behaviours into powerful, collective, and positive climate action to achieve Net Zero emissions and limit global warming to 1.5°C.

Vivek Tripathi, the CEO and Founder of Olive Gaea, said: “The global climate crisis cannot be solved by governments and businesses alone.

The good news is that post COVID-19, there’s been increased research for purpose and climate action: people want to live a more sustainable life.

They also expect organisations to take responsibility for their environmental impact.

“That’s why today, businesses have the unprecedented opportunity to turn this desire for sustainability into powerful, collective action.

As the world approaches 7 billion people, almost half of them are employed; employees have therefore an immense potential to fight against climate change.”

According to research by Mastercard, 74% of UAE consumers say companies behaving sustainably is more important than before COVID-1. Furthermore, according to global measurement and data analytics company, NielsenIQ, globally, 81% of consumers feel strongly that companies should help improve the environment.

Adding to this, a recent study of 1,000 employees at large U.S. companies found that 72% of millennials, approximately 75% of the global workforce four years from now, are willing to cut their salary to work for a sustainable company.

From a corporate perspective, an engaged workforce is critical, as it increases productivity and retention rates, reduces absenteeism, helps attract talent, and improves customer happiness.

“While there are many ways to increase engagement, we know that the most effective one is through sustainability initiatives,” added Tripathi.

Newtrl enables organisations to improve their sustainability performance and employee engagement for a carbon-neutral world. Employees can choose to take pledges and tangible actions to make their lifestyle more sustainable and help their organisation achieve measurable carbon reduction targets.

The app provides an easy and fun platform for managing CSR activities, data collection for Scope 3 emissions, and sustainability reporting. It also helps educate employees about sustainability contributing to a positive ripple effect.

“We look forward to working with organisations across the region, helping them to align with the Net Zero targets set at both corporate and country levels, and to engage their workforce in a meaningful, purposeful, and effective way,” concluded Tripathi.

Newtrl is available for download on Apple and Google Play Stores. Organisations can contact Olive Gaea to subscribe to the service.

To know more about Newtrl, visit www.olivegaea.com/newtrl or email info@olivegaea.com.

Newtrl – Building Teams, Achieving Net Zero

Newtrl is the first Corporate App bringing employees and organisations together on the common agenda of sustainability across the region.

Developed by the Dubai-based Olive Gaea, which provides Net Zero solutions to private and government entities, Newtrl empowers employees and drives corporate success via measurable, fun, and rewarding Climate Action.

The app enables organisations to improve both their sustainability performance and employee engagement for a carbon-neutral world.

Employees can choose to take pledges and real actions that will not only make their lifestyle more sustainable but will also help their organization achieve measurable carbon reduction targets.

To know more about Newtrl, visit www.olivegaea.com/newtrl or reach out to us at info@olivegaea.com.

How it Works

Newtrl brings a Carbon Neutral world at your fingertips. It gets organizations and their teams to pull in the same direction and achieve measurable carbon reduction targets for a better planet.

The App empowers employees through unique features:

● Net Zero, Together: Employees can calculate their carbon footprint and choose to offset it by becoming Carbon Neutral with the support of their Employer.

● I Pledge: Employees can take voluntary pledges to reduce their carbon footprint by adopting sustainable practices, which are rewarded with badges/redeemable points.

● I Join: Organizations can notify and conveniently manage CSR activities for their employees.

● I Experience: Organizations and employees can multiply the impact and fun by inviting family and friends to selected field activities.

● Company wall (upcoming): share sustainability stories, pledges, and pictures, grow the community and engage with employees on upcoming CSR activities.

Employees are rewarded based on CO2 (including other GreenHouse Gas) savings they do with matching programs, pledges and field activities. Rewarding options of more than 200+ merchant outlets are provided through leading rewards marketplaces.

Backgrounder

The global climate crisis cannot be resolved by governments and businesses alone. Individuals share a common responsibility to act sustainably in their daily choices.

As the world approaches 7 billion people, 3 billion are employed according to a 2021 ILO report; employees have therefore an immense potential to fight against climate change.

From a corporate perspective, an engaged workforce is critical, as it increases productivity and retention rates, reduces absenteeism, helps attract talent, and improves customer happiness.

While there are many ways to increase engagement, the most effective one is through Sustainability initiatives: these go a long way in improving brand reputation while fostering a culture of team building, trust and open communication among employees.

The Newtrl App provides an easy and fun platform for the management of CSR activities, data collection for Scope 3 emissions and Sustainability Reporting purposes, as well as an unprecedented opportunity to spur change and boost a more sustainable lifestyle among employees and their families.

Olive Gaea

Olive Gaea is the first Sustainability as a Service (SaaS) platform in the MENATI region.

Our mission is to make Carbon Neutrality affordable to anyone, anytime, anywhere and build a resilient climate future in the UAE and around the globe.

Olive Gaea helps businesses and government entities develop Net Zero strategies via GHG calculation and mitigation roadmaps, offering handpicked and third-party verified nature based and renewable offsets from the region and globally.

Additionally, Olive Gaea offers a range of innovative solutions from tech-enabled tree plantation, through to APIs for e-commerce, Climate Action Labels, the Newtrl mobile app for employee engagement, and consulting, which all fall under the sustainability umbrella.

To know more about Olive Gaea, visit www.olivegaea.com.