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New Research has found that during COVID-19 consumer sentiment and desire around natural products has begun to shift. Whilst a clear stance on what synthetic ingredients are not used in natural formulas ![]()
or as Sukin articulates it – our ‘No List’, is still an obvious requirement, ![]()
more and more consumers are beginning to look for products that can simplify their beauty routine ![]()
More than 1 in 3 European women are looking for their beauty routine to help them relax & destress (Mintel, 2020) ![]()
meanwhile globally consumers are making active changes to their purchasing habits, to help reduce their environmental impact (McKinsey, 2020) ![]()
Consumers are also taking a more invested approach to ingredients, with 47% of Beauty users in the USA paying more attention to active ingredients in their beauty products compared to a year ago (Mintel/Lightspeed, 2019). ![]()
A-Beauty (or Australian Beauty) reflects the Australian way of life. Hardworking yet laid-back, ![]()
and with an inherent affinity for the natural environment. A-Beauty is all about simple, naturally beautiful products featuring powerful ingredients that do what they claim to do
New Research has found that during COVID-19 consumer sentiment and desire around natural products has begun to shift. Whilst a clear stance on what synthetic ingredients are not used in natural formulas, or as Sukin articulates it – our ‘No List’, is still an obvious requirement, more and more consumers are beginning to look for products that can simplify their beauty routine.
More than 1 in 3 European women are looking for their beauty routine to help them relax & destress (Mintel, 2020), meanwhile globally consumers are making active changes to their purchasing habits, to help reduce their environmental impact (McKinsey, 2020).
Consumers are also taking a more invested approach to ingredients, with 47% of Beauty users in the USA paying more attention to active ingredients in their beauty products compared to a year ago (Mintel/Lightspeed, 2019).
This natural evolution has seen the emergence of a new trend globally, A-Beauty.
A-Beauty (or Australian Beauty) reflects the Australian way of life. Hardworking yet laid-back, and with an inherent affinity for the natural environment.
A-Beauty is all about simple, naturally beautiful products featuring powerful ingredients that do what they claim to do.
A-Beauty perfectly ties into current trends of transparency, simplicity, & the expectation of efficacious ingredients. With Australia’s #1 Natural Skincare brand; Sukin, leading the way.
Sukin was born from a place of boundless special, surrounded by rich earth, sea
Sukin was born from a place of boundless special, surrounded by rich earth, sea and sky. We come from fresh air and humble origins.
Pure Australian beauty. Inside and out.
Our ingredients are inspired by an ageless landscape. rich with minerals and nourishing botanicals.
Quality that runs deep through our land.
Just like our nature, our approach to skincare, is simple.
We are relaxed, easygoing, laid back with a sun-kissed confidence.
Our natural ingredients work to nourish your skin for a truly Australian glow.
Unfortunately, we can’t put Australia in a bottle, but we can bring you its beauty.
Quality runs deep in our soil, which inspires us to formulate with natural ingredients, nurtured by the elements.
Our ingredients are 98.8% natural, bursting with antioxidants and actives to bring out the best of your skin.
We pair deeply hydrating Kakadu Plum, relaxing Eucalyptus, balancing Lemon Myrtle, and soothing Tasmanian Pepper with some iconic ingredients from around the world, nourishing Rosehip, calming Chamomile and antioxidant-rich Greens.
No false promises, no harmful processes, we just use ingredients from nature that work.
Every drop of Sukin is the quality thar runs deep through our land. This is why we’re not just made in Australia; we’re made from Australia.
Here are Sukin’s top best-sellers, as special as the land it comes from:
Sukin Foaming Facial Cleanser
(AED 42) Sukin SuperGreens Detoxifying Facial Scrub (AED 54) Sukin SuperGreens Facial Recovery Serum (AED 72) Sukin Hydrating Mist Toner (AED 42)
Sukin Blemish Control Spot
Banishing Gel (AED 35) Sukin Natural Deodorant (AED 25) Sukin Volumising Shampoo (AED 57) Sukin Botanical Body Wash (AED 49)
Sukin is available at LIFE Pharmacy, Lifestyle and Watson’s retail outlets throughout the UAE, in Holl
Lifestyle and Watson’s retail outlets throughout the UAE, in Holland & Barrett, Saudi Arabia and Boutiqaat in Kuwait. Sukin is also available in Lebanon at key pharmacies including Summerland Pharmacy, Arax Pharmacy and Express Pharmacy.
All Sukin products are made with ingredients that are naturally derived, cruelty-free and 100% vegan. All products adhere to Sukin’s strict NO List.
NATURALLY CREATED WITH:
NO SYNTHETIC FRAGRANCES NO MINERAL OILS NO SULPHATES
NO ANIMAL DERIVAATIVES NO PETROLATUM NO PARABENS
NO ARTIFICAL COLOUR NO MEA/DEA/TEA NO SILICONES
NO HARSH DETERGENTS NO PHTAHALATES NO EDTA
To discover more, visit and keep up with the latest news on Instagram @SUKINSKINCARE