The Buzz Magazine
The Buzz Magazine

Kerry Prince appointed Brand Director in Reed Exhibitions restructure

Kerry Prince appointed Brand Director in Reed Exhibitions restructure
Kerry Prince appointed Brand Director in Reed Exhibitions restructure

Arabian Travel Market to reap benefits of new strategic brand leadership team and additional international experience

Reed Exhibitions – – has announced that Kerry Prince, has been appointed as the new brand director of UK-based Reed Exhibitions.

The newly formed brand team is the consolidation of the company’s B2B and Reed Travel Exhibitions divisions and will be responsible for the curation of the portfolio of well-established event brands, including Arabian Travel Market (ATM).

Prince said: “I am looking forward to leading this new team. B2B and the travel and events industries have faced enormous challenges since the start of the pandemic but we are looking forward to planning for a post-COVID recovery period.

“This year, our priority is to deliver physical events that are as COVID safe and secure as possible and also offer ‘exhibitor not present’ and or remote access options for our audience who cannot join us in-person.

“I’m looking forward to continuing to support the sectors with whom we work on the road to recovery and long-term growth,” said Prince

Prince has more than 20 years of experience in the corporate event sector, working on conferences, summits and trade shows around the world.

She started her career in New Zealand and has also worked in Australia, China, the US, Barbados and the UK.

Prince joined Reed Exhibitions in 2015 and has held leadership positions across the company’s B2B events.

This includes two years as portfolio director for Reed Travel Exhibitions’ IBTM Events portfolio, the business events industry’s leading global trade shows.

Danielle Curtis, Exhibition Director for the Middle East region and Arabian Travel Market said: “Kerry not only understands our corporate structure and our portfolio of travel events, she also has a vast amount of international experience, in particular her knowledge of the Australasian and UK markets will be invaluable to the Arabian Travel Market team.”

Arabian Travel Market will take place at the Dubai World Trade Centre from 16-19 May, 2021. The live event will be followed a week later by ATM Virtual (24-26 May 2021).

Prince will join the UK’s Exhibitions Leadership Team and report to Anna Dycheva-Smirnova, who was appointed CEO of Reed Exhibitions UK earlier this year, in addition to her role as CEO of Russia, Turkey and the Middle East.

Anna Dycheva-Smirnova said: “This is a positive development for Reed Exhibitions UK. Kerry has been a valued team member since she joined Reed six years ago and I’m delighted that she has accepted this new challenge.

“I am confident that Kerry will continue to lead with conviction, commitment and success and I am very much looking forward to working with her and the rest of the leadership team.”

About Kerry Prince

About Anna Dycheva-Smirnova

About Arabian Travel Market (ATM) Arabian Travel Market (ATM), now on its 28th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas, providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities.

Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next live event: Sunday 16 to Wednesday 19 May 2021, Dubai World Trade Centre, Dubai

Next virtual event: Monday 24 to Wednesday 26 May 2021

About Arabian Travel Week

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021.

It includes ATM Virtual, ILTM Arabia, Arival Dubai, the Travel Agents’ Academy, The ATM Influencers day, the Digital Influencer Speed Networking and Travel Forward – a new travel tech and hospitality innovation event launching this year.

It also features the ATM Buyer Forums, ATM Speed Networking Events as well as The Saudi, India and China Summits. Providing a renewed focus for the Middle East’s travel and tourism sector, Arabian Travel Week will take place in Dubai from Sunday 16th to Thursday 26th May 2021.

:Reed Exhibitions UK

RX UK has offices in Richmond (London) and Brighton. We produce flagship events across many industries including Arabian Travel Market, part of the WTM Portfolio, IBTM and the ILTM portfolio, Proud Experiences (travel), in-cosmetics (beauty & cosmetics), The London Book Fair (publishing), Infosecurity Europe (IT & telecoms) as well as PAX and Comic Con events (broadcasting, TV, music & entertainment) and many more.

About Reed Exhibitions Reed Exhibitions is a leading global events business.

It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.

Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world.

Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries.

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