A new content creation hub specifically for TikTok user.
Writted by Thomas Becher – London
According to a press release, the house will be a way for the brand to spotlight “creative excellence” and allow TikTok users to create beauty focused content for Rihanna’s mega-popular makeup brand
Rihanna doesn’t follow trends, she merely creates them
The all-around cultural mogul did just that when she unveiled the new Fenty Beauty House this week, during a party for the makeup brand’s new mascara product. The house is a hub for creators to make content for TikTok,
the rapidly growing social media app for short-form musical and comedic videos
Burgeoning TikTok users will be able to “raid the fully stocked ‘Make-up Pantry'” to create their own beauty-focused content with “Fenty Beauty spotlighting their creative excellence along the way,” a press release from the brand says
*– “We are standing in the official, first Fenty Beauty TikTok home,” Rihanna announced to the crowd during the launch.
The pop star went on to say that she finds today’s generation to be “the sickest, illest” and “the most creative”—which is what precisely inspired Fenty Beauty’s new venture