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- H.E. Ambassador Mohamed Al-Orabi, forme
- Minister of Foreign Affairs, President of the Egyptian Council for Foreign Affairs (ECFA), and Member of the Egyptian Senate, received at the Council’s headquarters the delegation of the “National Youth Project for Arts, Culture, Media, and Advertising.”
This meeting is part of the “Strategic Patronage” extended by Ambassador Al-Orabi to the project through his leadership of both the Egyptian Council for Foreign Affairs and the Afro-Asian Peoples’ Solidarity Organization (AAPSO). The initiative is also under the academic sponsorship of the College of Media at Misr University for Science and Technology (MUST), supporting the project’s flagship output: the “Future of Advertising Industry 2026” campaign. Furthermore, the Project’s Media Committee announced an upcoming series of endorsements from prominent public figures, high-ranking officials, and both official and non-official institutions joining the National Project’s support base.
The meeting was attended by Mr. Mahmoud Hajjaj, Founder and Executive Director of the project, and Dr. Ghada Helmy, Managing Editor of the Human Rights Periodical at the State Information Service (Presidency of the Republic) and Member of the Project’s Senior Advisory Committee. Also present were members of the executive management team for the “Future of Advertising Industry 2026” campaign: Mr. Mohamed Ali (Supervision and Follow-up Manager), Ms. Yasmine Habib, and Ms. Habiba El-Shazly (Public Relations and Marketing Managers).
In a related context, the Project’s Media Committee revealed statements by General Dr. Samir Farag—the renowned strategic expert, former Director of the Moral Affairs Department, former member of the Supreme Council of the Armed Forces, and former Governor of Luxor—announcing his full endorsement of the project. General Farag emphasized the vital importance of such initiatives in bolstering national security through the pillars of arts, culture, media, and advertising.
During the session, Ambassador Mohamed Al-Orabi lauded the national vision spearheaded by Hajjaj, hailing him as an inspiring youth role model who has successfully established an institutional entity that invests in youth potential. He affirmed that the unwavering support for this committed youth team is the cornerstone of the tangible success achieved across previous and current phases.
For her part, Dr. Ghada Helmy stated that the project is distinguished by a “Founding Philosophy” that bridges the gap between grassroots fieldwork and academic professionalism, aimed at producing media and advertising content that aligns with Egypt’s future and its 2030 Vision.
Mr. Mahmoud Hajjaj concluded by affirming that the project remains open to every Egyptian youth who values opportunity and excellence. He noted that the patronage of Ambassador Al-Orabi, the support of General Samir Farag, and the presence of Dr. Ghada Helmy—alongside numerous state leaders—provide the management team with an exceptional drive to continue innovating for the sake of Egypt’s identity and soft power.