The digital screen and physical form come together to inspire our fashion senses…
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Beatrice Valli, Marco Fantini, Ginevra Mavillam, Valentina Ferragni and Luca Vezil attends the Etro fashion show during Milan Digital Fashion Week on July 15, 2020 in Milan, Italy. (Photo by Alessandro Bremec/NurPhoto) ![]()
Mandatory Credit: Photo by Mauro Del Signore/Shutterstock (10714160u) Beatrice Valli, Marco Fantini, Ginevra Mavilla, Valentina Ferragni and Luca Vezil Etro Show, Arrivals, Milan Digital Fashion Week, Italy – 15 Jul 2020 ![]()
Milan Goes ‘Phygital’ For First Apres-Lockdown Fashion Eeek
Early on in the pandemic, Italy was one of the first to fight in the Covid-19 trenches.
The world stood watch to see that the rumours were true, the virus was real and soon every country would undergo a swift lockdown.
One thing was for certain, the spirit of “Bel Paese” would never be extinguished.
Videos of people singing and clapping on their balconies to raise one another spirits exemplified the mightiness of their countrymen and women.
Inspiring the world yet again with Milan’s Spring/Summer 2021 shows, Italy rose to the occasion.
Delivering heartfelt looks that spoke to the times in a “Phygital” fashion week that would marry together the physical and digital.
In a uniformed act of solidarity, many of the designers opened their shows with all white looks–a moving nod to the notion we’re all in this together.
There were common themes of “fatto a mona,” or handmade for Dolce & Gabbana, faith in family for Fendi, and hope for humanity for Brunello Cucinelli.
Here are some of Bazaar’s highlights from Day One of Milan Fashion Week…