AMONG THE EMPTY FRAMES OF THE MUSEUM:KACHOROVSKA’S NEW CAMPAIGN FOR SS’23
NATIONAL ART MUSEUM OF UKRAINEWITH EMPTY FRAMES ON THE WALLSIN THE EPICENTER OF THE WAR BECAME THE LOCATION FOR A FASHION SHOOT OF THE UKRAINIAN BRAND KACHOROVSKA
Without originals of outstanding works, sometimes with empty walls, this is what Ukrainian museum look like today. Due to the war, all the works of art were evacuated.
For Kachorovska this became a symbol of embodiment of the feelings of every Ukrainian during, namely emptiness and hopelessness.
Under such conditions that the acceptance of reality, cognition of the depths of yourself and the focus on creation occur.
“In this emptiness, our heroine looks into herself. We realized: no matter what happens outside, the most important thing is inside.
Our decisions and actions depend on our relationship with ourselves. Every day, the modern women play dozens of roles, switch from one to another, and more often – combine.
But who are all of us outside the roles? In 2023, we are looking for an answer.” – Alina Kachorovska, Creative designer.
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The goal of this year is to take a step towards being true to yourself, to see exactly your desires and values, to accept your experiences and ideas. In a hall with empty frames and memories of the past, we look at ourselves. The whole world is looking at us and rethinking its values. “We are changing the world. Today. “– comments Alina. Being honest with yourself is a way of a moving forward and a chance to find all answers.KACHOROVSKA’S NEW COLLECTION SS 23 |
[KACHOROVSKA’S%20NEW%20COLLECTION%20SS%2023]HERE Kachorovska this summer launches a collection that steers in the direction having gold as the new black, a resurgence of the ballet flats, fetching stretchy materials to repeat the shape of the foot and booties with anatomic shape of toe.
With all these different shapes and heel heights there is a shoe for every foot, for every occasion for every climate and for every woman.
WEBSITE | INSTAGRAM END FOR MORE INFORMATION PLEASE CONTACT: Kiko Gaspar+351 91 054 91 78 (WhatsApp)EMAILBOILER PLATE KACHOROVSKA footwear brand has the beginning with Alina’s grandmother started making shoes in Ukraine.
Launched during the Cold War in 1957 now employees 150 people with its own shoe factory, 2 retail stores and coffee shop in the centre of Kyiv. Alina Kachorovska is the third-generation woman in the business and still works closely with her mother Olena Kachorovska who currently runs the factory.
The footwear factory is located right outside the centre of Kyiv produces its fashion collection and has pivoted since the war to also deliver Ukrainian army boots to help the countries war effort.
They currently ship 25,000 commercial pairs of shoes a year to their customers and are still successfully conducting business even while the war on Ukraine continues.
In any city in Ukraine on almost every street you will see women wearing KACHOROVSKA shoes which are also frequently worn by the First Lady of Ukraine Olena Zelenska.
The company is now even more focused on growing their business in international marketplaces.
The brand concentrates its attention to its core category footwear but also produces handbags and apparel to provide their customers a head-to-toe look.