**Keep your locks looking great with these expert tips from HASK Beauty!
The extreme climatic conditions in the region with its hot summer sun and high humidity can be very harsh and have long-lasting negative effects on our hair
The heat and UV radiation coupled with dry hot winds can strip the hair and scalp of moisture, leaving it dry and brittle, and that’s bad news
To help you maintain your happy, healthy tresses during summer and beyond, Linda Flowers, Stylist Expert at HASK Beauty, shares her top five tips
Linda has over 30 years of experience as a hair stylist, and is recognized by her peers as an innovative industry leader
Linda has a deep-seated love for the creativity involved in hair styling and has worked with some of Hollywood’s biggest films and TV shows
Known for her ability to create almost anything — from beautiful everyday looks to extravagant eye-catching designs — one of Linda’s biggest achievements in Hollywood was her role in the creation of the iconic Katniss Everdeen braid and colorful Effie looks from the Hunger Games franchise
Conditioning is key
Ensure hair is always conditioned in the summer months because the sun, saltwater and chlorine can strip hair of its moisture, leaving it extra dry
Switch your conditioner with moisturizing formulas that will help restore parched locks
If you go swimming, coat the hair with conditioning masks to block penetration of chlorinated water
Deep conditioning treatments can also be mixed with oils while basking in the sun to provide intense hydration
Avoid excessive heat
Whenever possible, avoid using styling tools that transfer heat directly to the hair
It weakens protein bonds and affects overall hair health
When using hair tools, use it in conjunction with products that will prevent loss of hair protein
It is also a recommended to use a heat protection hair spray to reduce the damage caused by heat-based styling tools
Wash hair less
Over-washing can be damaging for your hair, especially if it is coloured, has been chemically treated, or is naturally very dry or porous
Washing hair daily tends to strip away natural oils and proteins that we require to maintain healthy hair and scalp
Although, we are more likely to shower and shampoo frequently in the summer months, it is recommended to limit hair washing to three times a week
In between wash days, to help with any flatness created by natural oils, consider using a natural dry shampoo with long-lasting oil absorption
Fight Frizz
Moisture in the air causes summer frizz. To manage frizz, use leave-in sprays to tame your tresses
Consider using deep conditioning masks on the ends of your hair if you have dry hair and split ends
Wear your hair in loose, comfortable styles, since tight, sleek hairstyles can be damaging as they tend to pull on the hair
Hydrate, hydrate, hydrate
Remember to drink a lot of water in the summer. Healthy hair starts from within
Water hydrates hair cells
To support hair hydration, you could also use Hask Cactus Water Shampoo and Conditioner for deep moisturization
Infused with cactus water known for its electrolytes, the range helps revive and hydrate parched locks
HASK products are available across all major hypermarkets, supermarkets and online on www.glambeaute.com
To discover more and keep up with the latest news, visit HASK’s Facebook and Instagram pages – @HASKUAE
: Hask Beauty
Launched in 2012, Hask is a range of haircare products that use exotic oils and other unique ingredients from around the world to create exceptional products with lasting results
The range includes shampoos, conditioners, deep conditioners, shine oils, dry shampoos and stylers
Some of the key natural ingredients in its products include Argan Oil, Monoi Coconut Oil, Keratin Protein Oil, Cactus Water, Coconut Water, Chia Seed Oil and Macadamia Oil
HASK products are available at leading supermarkets and hypermarkets including Carrefour and online @ www.glambeaute.com
:Multiplex International LLC
Multiplex International LLC specializes in FMCG and Cosmetic product distribution
Established in 1993, the company is one of the leading distributors in the region catering to all the leading hypermarkets, supermarkets, department stores and pharmacies
The company has more than 600 qualified employees, serving UAE, Oman & Qatar
Identifying the right products suitable for Middle Eastern tastes and successful marketing of the products has been Multiplex’s key strength