Lime Crime launches in India
Here’s all you should know about the cult labe
Cult makeup label, Lime Crime is now in India and here are its best offerings.
We picked out 5 of their bestsellers.It was touted as digital-first makeup brand – well, there’s a reason for that.
In 2008, if you, like us were into all things Live Journal and blogging on WordPress, you would most probably bump online into New Yorker Doe Deere .
Later, she moved to California with her husband and her daughter.
The Russian immigrant with red hair caught the attention of everyone online with her fun posts, her quirky clothes and a quirkier husband and cats, OMG, the cats.
Her real name was Xenia Vorotova and with bright makeup and coloured-hair that switched in minutes, she would talk about her love for unicorns and vintage items and of course, Russia.
As a Beauty Editor, I was enamoured by her makeup, she wore pigmented lipsticks that never looked like they would ever feather or rub off and finally created an internet personality that people talked about.
I was following her journey on Live Journal, her facebook page and her blog that she updated regularly.
Over the years, she made friends, fans and also a few enemies considering there was a law suit and some questionable outfits.
But it was Lime Crime, the makeup label launched in 2008, that sealed her presence online – the highly pigmented, bright and happy makeup stood for everything unapologetic and bold.
It started off with a series of eyeshadows, glitters, a primer, and brushes and then expanded to lipsticks and highlighters. Recently, the label founded as an independent company by Doe Deere and her husband, Mark Dumbleton was purchased by Tengram Capital Partners, a private equity firm.
It had it’s own controversies, like this piece on Racked. But the products were truly stunning and held up, despite everything
The popularity of Lime Crime has been astounding as always. And after shipping it down from Cult Beauty a couple of times, our journey with Lime
Crime isn’t new but the huge customs fees we had to pay did not bode well.
And now, thanks to online retailer Nykaa, Lime Crime is now available in India and that’s a huge huge deal.
They call themselves ‘ Makeup for Unicorns’ and their packaging reflects just that – bright, iridescent, holographic goodness. Their bestsellers?
The Velvetines, one of the first liquid matte lipsticks, Venus palettes which started the reddish grunge rage – big-time blogger-friendly stuff, Diamond Crushers to their award-winning Unicorn Hair Color..