If some designers see their collections sold off in the face of the pandemic, some luxury houses see their prices increase.
Inflation of raw materials, currency fluctuations or strategic maneuvers to preserve their margins? Investigation into the causes of such a fashion surge.
It’s a now well-known urban legend: it would be more interesting to invest in a luxury bag than in real estate.
And for good reason – the consulting firms are unanimous – certain famous “it-bags”, which have become essentials in high-end leather goods, have taken up to 70% of their initial value since the date of their creation.
This is how Chanel’s 2.55 bag, which sold for nearly € 250 in the 1950s, required no less than € 4,600 to become the proud owner in 2016.
An amount, certainly not insignificant, but one that promises a return on an investment worthy of that of a T2 in the great suburbs.
Unfortunately, this was without taking into account the recent socio-economic upheavals caused by Covid-19, the global pandemic having given rise to a surprising rise in the prices of these (non) essential goods.
:The breakage of the bag
Result? The best-seller of the double C house is now priced at € 6,050. And he’s not the only one to see his value soar.
According to an official statement from the brand, these “price adjustments are only for the iconic Chanel handbags, the 11.12 and 2.55, as well as the Boy, Gabrielle, Chanel 19 bags and some small leather goods.”
Coincidence or coincidence, these are the items most prized by luxury lovers who see these timeless as formidable (and reliable) investments.
Same observation on the side of its competitors, brands like Louis Vuitton having also boosted their prices during the pandemic.
With luxury consumers traveling less, many brands have increased their prices