World-renowned Egyptian archaeologist and forme Minister of Antiquities, Professor Dr. Zahi Hawass, has announced his full support and designation as an “Official Ambassador and Supporter” of the “National Youth Project for Arts, Culture, Media, and Advertising” (1,000 Writers Initiative), and its strategic arm, the “Future of Advertising Industry 2026” campaign.
This significant milestone is backed by a “Strategic and Academic Patronage” led by:
The Zahi Hawass Foundation for Antiquities and Heritage.
The College of Media at Misr University for Science and Technology (MUST).
The Egyptian Council for Foreign Affairs (ECFA).
The Afro-Asian Peoples’ Solidarity Organization (AAPSO).
In an exclusive video filmed specifically for the campaign, Dr. Zahi Hawass delivered a powerful message calling on everyone to support this national youth project. He emphasized that investing in “Soft Power” is the ideal path to building a future worthy of Egypt, praising the project’s vision to enhance the Egyptian identity globally.
Dr. Zahi Hawass received a delegation from the project, which included Writer and Media Consultant Mahmoud Hajjaj, Founder and Executive Director of the project. In accordance with the sponsorship terms with the College of Media at MUST University, members of the executive management team for the “Future of Advertising Industry 2026” campaign attended the meeting, representing various departments (General Supervision & Follow-up, Content Creation, Public Relations & Marketing, and Graphics & Montage): Mr. Mohamed Ali, Ms. Masa Ashraf, Ms. Yasmine Habib, Ms. Habiba El-Shazly, Ms. Reham Atef, Ms. Yasmine Sayed, and Ms. Menna El-Sayed.
In a related context, the Project’s Media Committee revealed in previous statements the extensive support received from prominent national figures. Dr. Zahi Hawass joins the distinguished list of patrons and supporters alongside H.E. Ambassador Mohamed Al-Orabi (Former Minister of Foreign Affairs, President of the Egyptian Council for Foreign Affairs, and Member of the Egyptian Senate), General Dr. Samir Farag (Strategic Expert and Former Director of the Moral Affairs Department), Brigadier General Mohamed Samir (Former Military Spokesman for the Armed Forces), and Dr. Ghada Helmy (Managing Editor at the State Information Service – Presidency of the Republic, and Member of the Project’s Advisory Committee).
Mahmoud Hajjaj affirmed that the leadership of the “Zahi Hawass Foundation” in the strategic sponsors’ list, along with Dr. Hawass’s role as an “Ambassador and Supporter,” provides an exceptional opportunity to address the world in a contemporary language that bolsters Egypt’s modern image and soft power.
The Project’s Media Committee will announce more public figures and official institutions joining the support base in the coming period.
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