Article By :Amine Azhar
In a city where tradition and artisan craftsmanship are at the heart of cultural identity, Yousra has embarked on a profession that was once reserved for women of a particular age: that of negafa.
But her passion for this traditional art from childhood and the influence of her mother, an experienced negafa, pushed her to take up the challenge and make a name for herself in record time.
Yousra is an artist at heart, and she has been able to bring her personal and innovative touch to a traditional craft by adding an artistic dimension.
She has set out to renovate and modernise wedding outfits while retaining the essential elements of tradition.
Her boundless creativity allows her to design elegant and original outfits, using quality fabrics and exquisite accessories to give the bride a dazzling final touch. Her goal is to make the bride shine and feel like a princess on her big day, by making her look and feel amazing with her unique and original designs.
In just a few years, Yousra has made a name for herself in the world of Marrakech’s negafas, demonstrating an unparalleled professionalism and adaptability.
She has worked in exceptional locations and for clients of different nationalities and social classes, which is a testament to her ability to adapt to all needs and cultures.
In addition to her professionalism and artistic talent, Yousra is also known for her warm and caring personality.
She is attentive to the wishes and needs of each bride, offering sound advice while respecting their choice.
Her pride in her city and country is reflected in her commitment to preserving the negafa tradition, while modernising it to meet the expectations of contemporary brides.
Yousra is much more than a talented negafa, she is an artist who is reviving an ancestral tradition in her native Marrakech.
She has been able to innovate and renovate while preserving the essential elements of tradition, and her artistic talent and passion for her craft are palpable in every outfit she creates. All in all she is a true ambassador of Moroccan art and tradition.