Annabelle Celebrates Decade In Business With Regional Expansion!
September 2021, UAE: Annabelle, a key pioneer responsible for redefining the nightwear segment in the Middle East since 2011 continues its successful regional expansion with new stores planned across Saudi Arabia and UAE in 2022, in addition to two new stores in Sharjah, Kuwait and Doha scheduled to launch this year.
Over the last ten years, this homegrown quality sleepwear brand has successfully established itself regionally, with over 32 stores spread across the GCC, including UAE, Qatar and Kuwait.
The brand will also open a Dubai Hills store in the UAE in early 2022.
A one-shop destination for all things stylish including quirky pyjamas, matching sets, basics, night dresses, loungewear and more, Annabelle is also increasing its presence globally through its e-commerce platform, Annabelleme.com from which it serves an international audience.
As part of its continued mission to offer customers convenience and quality in sleepwear, Annabelle has expanded its services into customization, shopping assistants, deliveries and gifting.
Long before Covid-19 led to loungewear becoming a major fashion trend, Aman & Rajan Gill were quick to identify a gap in the market and a need for quality nightwear and loungewear at affordable prices and thus Annabelle was born – with a clear mission to provide stylish nightwear for ladies and children at affordable prices.
“Our strength is the experience we have gained in the nightwear and loungewear category and our intimate knowledge of our core market.
Over the last decade, we are proud to offer cutting-edge collections to suit all age groups and become the go-to brand for nightwear in the region”, states Founder & CEO, Rajan Gill.
Annabelle’s in-house design team is led by Gill’s wife Aman, who is Creative Director of the company.
With a focus on fabric, design and innovation, Annabelle’s collections are constantly updated as per the seasonal trends. “Working closely with Disney’s creative teams, Annabelle also stocks the latest Disney and Marvel collections for children and women under our direct retail license,” adds Aman.
As a testament to their creativity and quality of Disney clothing, Annabelle was awarded the best retailer at the Walt Disney Licensee meeting in 2013, out of hundreds of other retailers.
As Annabelle continues to grow, supporting the safety and well-being of its employees, customers and community partners remains its top priority.
No matter how customers shop — in store or online — they can be confident in the safety measures and plans the company has introduced to reduce exposure to and spread of COVID-19.
In addition, Annabelle also donates AED1 on every online purchase to Emirates Red Crescent, that aids towards suppling essentials to those in need.
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Annabelle:
As keen travellers in the Middle East, Aman and Rajan Gill were quick to identify a gap in the market and a need for quality nightwear and loungewear at affordable prices for both ladies and children.
Currently, Annabelle has 32 stores across the Gulf region and is increasing its presence globally through its e-commerce platform Annabelleme.com from which it serves its loyal customer base from across the globe.
Annabelle is an award-winning brand and as a testament to their creativity and quality of Disney clothing, Annabelle was awarded best retailer in 2013 at the Walt Disney Licensee meeting, out of hundreds of other licensees and retailers.