For the first time ever Dior prepares to reveal its upcoming ready-to-wear collection by Maria Grazia Chiuri via a digital platform, as the French luxury fashion house announced it plans to showcase its new collection live on TikTok on September 29.
Scheduled to be live-streamed at 16:30 (GST) on the short-form video sharing platform this Tuesday, fans from all over the world can tune in to watch the collection unveiling live.
This unique and unprecedented launch of Dior’s latest line is the perfect way to get in touch with customers during a pandemic, considering TikTok’s growing popularity – especially with the younger Gen-Z demographic.
Dior isn’t the first major fashion house to announce plans to showcase its new collection live by streaming it across a social media platform.
Earlier this month Burberry live-streamed its Spring/Summer 2021 collection on Twitch, a platform popular with gamers.
To watch the show live, follow Dior on TikTok here.
Lead image courtesy of Jason Lloyd-Evans